Combining multiple Web 2.0 technologies into one vital interface enhances the user experience for librarians and patrons alike. A "mashup" does just that by commingling external services, e.g., by putting flickr images over a Google map. In a library context, extracting and/or enhancing the internal content of an OPAC increases searchability; adding book jackets, reviews, and social tagging complements any Library 2.0 initiative. Editor Engard (director, open source education, ByWater Solutions) and 25 contributing authors bring their journeys and ultimate successes to life by providing case studies that describe in detail the implementation process for integrating mashups. Divided into five parts, the text covers the definition of mashups (both literally and technically) and the process of mashing library web sites and catalogs, working with maps, digital images and repositories, and value-added services. Engard maintains a web site to support the book's many electronic references, and the appendix conveniently lists the web sites by chapter as well. VERDICT All in all, even the most experienced programmers should learn a thing or two here, though newcomers to technology may find some of the solutions technically intimidating. Recommended for librarians interested in enhancing usability of their library web site or catalog.—Judy Brink-Drescher, Molloy Coll. Lib., Rockville Centre, NY

As the unemployment rate has soared across the United States, libraries have become busier than ever. This American Library Association (ALA) special report provides suggestions for providing low-cost assistance to job-seeking unemployed library users. With examples from various public libraries, the report offers advice for planning, how to get the most out of resources at hand, dealing with the need for additional computers, suggestions for community partnerships, and how to best assist users who need to become computer literate for a successful job search. Appendixes include a collection of recommended recent books, web sites, and databases for job seekers and a sampling of documents (also available at the book's web site), such as job-hunting worksheets, sample résumés, and fliers created by the libraries featured in the book. VERDICT The book does not consider how academic libraries might address the needs of the newly unemployed. Some discussion of how academic libraries have been dealing with the unemployment crisis (e.g., partnerships with campus career services, providing community computer use, etc.) would have been useful. Still, for public librarians, this is a valuable book.—Julie Elliott, Franklin D. Schurz Lib., Indiana Univ. South Bend

In this readable volume, Mathews (assistant university librarian, Outreach & Academic Services, Univ. of California, Santa Barbara; theubiquitouslibrarian.typepad.com) brings us Marketing 2.0 for academic libraries, defining it as student-centered and social, for showing "how the library fits within the daily life of our students, rather than the other way around." He covers standard marketing topics such as product lines, market segmentation, market research techniques, and branding, all with an emphasis on partnering with students and centering efforts (and library services) on their needs and lifestyles. Unlike many such books, this one avoids the top-down approach that begins with a detailed marketing plan. Instead, Mathews suggests a more scalable approach, outlining a marketing process but also providing ideas that can be implemented quickly and cheaply. VERDICT Mathews's upbeat, can-do approach is refreshing and inspiring, with lots of creative ideas applicable to academic libraries of all sizes and budgets. Highly recommended.—Janet A. Crum, Oregon Health & Science Univ. Lib., Portland