Playaway To Give Away Preloaded Digital Audiobooks to 90 Libraries
Public librarian winners will gain 15-title "stimulus; entries still accepted
Raya Kuzyk -- Library Journal, 05/28/2009
- Any authorized public library employee can enter
- 15-title collection to feature frontlist adult and YA titles
- $1200 value per giveaway, plus marketing materials
For 30 weekdays, beginning June 1 and continuing through July 10, Findaway World, creators of Playaway, will be giving away 15 titles in the preloaded digital audio format to three public library entrants daily. Thus, some 90 public libraries will gain from what Playaway calls a "$100,000 Giveaway To Stimulate America's Public Libraries." Winners will be announced at www.playawaylibrary.com.
The 15-title Playaway collection (pictured) includes adult and YA best-selling titles and new releases from Recorded Books, Scholastic Audio, HarperCollins, Brilliance Audio, Blackstone Audio, and Tantor Media.
Value = $80/title
Playaway director of marketing and PR Caroline Barni told LJ she estimates each 15-title collection to be worth approximately $1200, or $80 per title. (Playaway's online catalog shows frontlist titles to range in cost from $34.99 to $109.99.)
With 1350 Playaways to be given away in all, this makes the giveaway's total value $108,000. Barni added that marketing materials of an unspecified nature and value will be packaged with each collection.
Since May 15, Barni said, over 1500 public library employees from all 50 states and the District of Columbia have entered for a chance to win. Entries will be accepted through July 9.
